Web & Blog Copy | CurrentBody Skin: The Clinic
Global beauty tech giant CurrentBody reached out to me to work with their content team on writing functional and editorial copy for the brand's new website: CurrentBody Skin: The Clinic. This is a service-focussed site designed to promote CurrentBody’s first-ever IRL UK clinic in Cheshire. The CurrentBody team sent me briefs with anecdotes from their expert team, and I used the information (and my own research) to write:
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64 condition pages
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33 treatment pages
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3 blogs
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CurrentBody Skin: The Clinic offers luxury, bespoke services, and is unique in its approach – it offers a 360 approach to health pairs tech with treatments – so it was vital that copy reflected its elevated, science-focussed approach in a clear, unpatronizing way.
CASE STUDY: Beauty Blogs
The CurrentBody team wanted to launch its new website with three editorial blogs that communicated to readers why they should choose CurrentBody and why it’s aestheticians are experts in their field.
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I approached this by arranging interviews with CurrentBody’s practitioners, as well as conducting thorough research and using information I had learned from writing the treatment and condition pages. I also worked with the SEO team on making sure all blogs contained relevant keywords and titles.
