Copywriter
Shannan’s believes that deeply understanding language and your target audience is the key to creating copy that converts. She has eight years of experience writing for national and global brands with varying voices – from witty, light-hearted blog posts for Superdrug to elevated, luxury campaigns for Harrods – and will completely immerse herself in your brand to understand what tone is suitable for your customer.
Shannan has written copy for both digital and print platforms, and has experience writing for social, web, campaigns and CRM as well as point of sale, brochures and magazines. She is particularly well versed in CRM writing. She leads all UK-focussed CRM copy for global skincare brand StriVectin, and previously led all beauty CRM copy for Harrods.